‘Your network, the best network’
2022 Marketing Campaign
2022 MARKETING CAMPAIGN
One Telecommunications is a leading Telecommunications operator in Albanian market. Since the launch in 2020, One has captured the opportunities of a growing market in Albania and has become the ‘Best in Test’ network.
Our ongoing relationship with One Telecommunications has continued in 2022 with the major marketing campaign – ‘Your network, the best network’.
The big idea – to bring the ONE brand experience to every corner of Albania throughout 2022. Working together with One and local agency Landmark we have been leading the creative brand direction on this annual marketing campaign.
The annual campaign travels throughout every region of Albania focusing on real people, real life experiences and real network.
Each of the regions of Albania reflect the cultural and geographical differences and unifying ONE network that covers the whole country.
We bring creative direction, push the boundaries, bring new fresh ideas and consistency across the brand messages. We work with brand application and apply the marketing campaigns across the physical and mobile stores, using every One touchpoint to reinforce the brand.
THE CAMPAIGN JOURNEY:
January – Shkodër
FebruarY – Korcha
March – Elbasan
April – Berat
May – Fier
June – Lezha
July – Durres
We appreciate and value you as a part of our “success story”. Your high-level quality of work and professionalism is indisputable.
Athanasios Paraskevas, CCO Commercial Division