Convenience with a Clear Identity
Mega Image, Shop&Go - Romania
What success did we aim to create?
Mega Image tasked us with delivering a cohesive retail brand transformation for its rapidly expanding Shop&Go convenience store format across Romania. The objective was to create a distinct façade and instore branding concept that aligned better with the parent Mega Image brand while clearly communicating Shop&Go’s fast, fresh and convenient shopping promise to urban, neighbourhood and commuter audiences.
How did we create the success?
As a trusted retail design agency, KVB Design developed a scalable and strategic branding system tailored to Shop&Go’s varied location types.
Key design outcomes included:
- A refreshed Shop&Go logo to modernise the visual identity
- New façade architecture incorporating flag signs and totems to establish brand visibility and cohesion with Mega Image
- Three custom window graphic concepts reflecting store proximity and setting
- An instore signage and fixture strategy that mirrored the exterior design, reinforcing branding and enhancing store design outcomes
- Clear, bold in-store messaging to improve navigation and highlight the core product offer
This approach ensured brand clarity, improved customer experience, and a seamless integration across multiple formats.
What were the results?
The new Shop&Go concept was rolled out across Romania in 2017, creating a stronger market presence.
- Improved brand consistency across more than 250 locations
- Increased footfall driven by refreshed visual identity and improved visibility
- Strengthened customer engagement through clearer messaging and layout
- Elevated Shop&Go’s position in Romania’s competitive convenience sector
”The stores benefit from a new look that better reflects the integration and the urban role of Shop & Go. So each store will become a pin on the map of Bucharest and all the other cities we are in.
Adrian Nicolaescu, Vice PresidentMega Image Marketing
