Creating High Impact Retail Experiences for One Albania
One Albania
What success did we aim to create?
As One Albania’s retail design and brand partner, we delivered a series of high impact projects throughout the year designed to strengthen customer relevance, drive engagement and reinforce brand consistency across channels.
How did we create the success?
We applied a considered design approach, focusing on small but meaningful changes that delivered a big impact.
- One Albania Tourist Pack:
Created a tailored retail and communications package for tourists, keeping the communication focused to position One Albania as the first point of contact for visitors arriving in Albania. - Mix & Max Store Facade Messaging:
Developed bold, clear facade messaging for the Mix & Max campaign, transforming store exteriors into high impact marketing assets that drive footfall and communicates the offer clearly. - Xiaomi 3 in 1 Personal Tech Pack – Promotional Packaging & Communication Concept
We developed a complete communication concept and packaging solution for an exclusive Xiaomi promotion, limited to 200 units. The brief required three products to be packaged and communicated as a single compelling offer: buy the Redmi Pad 2 and receive a Smart Band and Redmi Buds free. - End of Year Brand Campaign Messaging:
Developed a distinctive end of year retail look and feel that fused One Albania’s fibre visual language with the celebration of the end of year. Using a ribbon concept as a unifying graphic device, we translated connectivity into a seasonal narrative and applied it seamlessly across in-store environments and digital platforms.
Each project was aligned to a cohesive retail marketing strategy, ensuring consistency, clarity and measurable impact across all customer interactions.
What were the results?
Together, these initiatives strengthened One Albania’s brand presence and customer connection across the market, delivering:
- Greater brand visibility and clarity across retail and promotional touchpoints
- Stronger in-store communication that improved offer comprehension
- Increased engagement through focused, campaign-led storytelling
- Enhanced consistency across packaging, façade messaging and seasonal campaigns
Our collaborative approach shows how a structured, design-led retail strategy can unlock sustained brand impact over time.
