A Scalable Retail Vision for Telecom
Cosmote - Greece
What success did we aim to create?
Cosmote partnered with us to deliver a unified retail brand transformation across its store portfolio. The objective was to create a scalable retail design concept that would elevate the brand experience, respect every customer regardless of store size, and drive measurable improvements in customer engagement and store performance.
How did we create the success?
As an experienced retail design agency, we approached the project with a strategy rooted in flexibility, customer focus, and commercial outcomes.
Our process included:
- Concept Testing: We developed one mock store and three live pilot stores—a flagship, a mid-size, and a small-format site—to rigorously test the design across footprints.
- Product-Led Layouts: We elevated products to ‘hero’ status by placing them at optimal shoppable heights with non-intrusive backgrounds, increasing visibility and interaction.
- Strategic Hierarchy: A carefully planned product sequence guided customers through the store, supporting intuitive navigation and encouraging upsell.
- Scalable Rollout: Following successful pilots, the concept was rolled out to over 50 locations across Greece.
What were the results?
Cosmote reported sustained market leadership and best-in-class retail performance in the telecom sector across Europe. Store design outcomes included:
- Increased footfall and customer interaction.
- Higher conversion rates through improved product presentation.
- Stronger ROI from consistent brand experience at all scales.
”We very successfully worked together with the KVB Design retail experts... Cosmote stores have proven to be the most effective and productive in their retail field across Europe.
Giovanni Dimitriadis, Retail R&D Senior ManagerCosmote
