Luxury Retail for High-Performance Audio
Meridian Audio Ltd - International
What success did we aim to create?
Meridian Audio appointed us to deliver a global retail brand transformation that reflected its British heritage, cutting-edge innovation, and luxury positioning. The goal was to create a scalable, immersive retail concept that enhanced brand experience, supported international growth, and delivered measurable, premium store design outcomes across multiple markets.
How did we create the success?
As Meridian’s dedicated retail design agency, we developed a modular concept inspired by exclusive lifestyle environments such as private clubs and luxury boutiques.
Key elements of the strategy included:
- Brand Storytelling: Creating The Gallery and Crown Jewels zones to celebrate British engineering and showcase flagship products
- Luxury Design Cues: Using refined materials, bold lighting and signature finishes to deliver elegance and sensory impact
- Experience-Driven Layouts: Zoning for concierge-style service, interactive demos and private consultations
- Scalable Format: Adapting the blueprint across global locations including UK, India, Thailand and Russia, maintaining visual consistency while responding to local retail contexts
This strategic design approach blended narrative, product engagement, and elevated customer flow to optimise each location’s impact.
What were the results?
The concept was successfully launched in high-profile locations including Alderley Edge (UK), Moscow, St Petersburg, Rostov-on-Don, Samara, Bangalore, Bangkok and New Delhi.
- Increased customer engagement through immersive experiences
- Strengthened brand perception among luxury audio consumers
- Boosted footfall and partner interest through premium retail marketing strategy
- Delivered a consistent, high-impact retail identity across international markets
”This global philosophy and demand for quality British-made products meant supply couldn’t keep up. KVB’s design helped us meet that demand with a retail presence that matched our brand ambition.
Graeme Taylor, Director of Global MarketingMeridian Audio Ltd
