Technology Retail, Reimagined
Germanos - Greece
What success did we aim to create?
Germanos, with over 270 stores across Greece, tasked us with creating the most contemporary retail environment in global tech retail. The aim was to deliver a full retail brand transformation that modernised the store portfolio, elevated brand experience, and positioned Germanos as an industry leader in electronics and digital services through innovative, interactive retail design.
How did we create the success?
As Germanos’ long-standing retail design agency, we worked closely with their trade marketing team to redefine their customer experience and brand environment.
Key elements of our approach included:
- Developing a new store identity rooted in customer interaction and live technology demonstrations
- Placing key product experiences at eye level and on tabletops to encourage trial and engagement
- Incorporating natural materials, such as wood accents and open frame bays, to humanise the tech environment
- Redesigning the layout to promote flow, clarity, and product discovery
- Delivering a consistent, scalable format across the retail network that balances aesthetics with commercial performance
This strategy was built on aligning retail marketing strategy with behaviour-led design thinking.
What were the results?
The Germanos redesign achieved immediate recognition within the Greek retail sector.
- Won three Greek Retail Awards in 2018:
- Silver for Design & Technology
- Bronze for Concept Store
- Bronze for Best Small Non-Food Retail Interior
- Improved customer engagement through hands-on demos and intuitive layout
- Strengthened Germanos’ brand image as a leader in modern technology retail
