Scooping Success for Reval Gelato
Reval Café - Estonia
What success did we aim to create?
We set out to deliver a scalable and engaging retail brand transformation for Reval Café’s new Gelato concept. The aim was to create a fresh, playful store design that could be easily adapted across various retail locations in Estonia, driving increased footfall and creating a memorable customer experience around premium Italian ice cream.
How did we create the success?
As a specialist retail design agency, we partnered with Reval Café to shape their first dedicated Gelato retail location inside Estonia’s busiest shopping centre, Viru Keskus.
Our design strategy focused on:
- Developing three scalable store design outcomes adaptable to multiple location sizes and formats
- Introducing a playful brand experience with features like waffle-cone ceiling textures and a melting countertop to reflect the fun, indulgent nature of gelato
- Aligning the concept with Reval’s brand evolution, giving them a contemporary and flexible visual identity to support long-term expansion
The design balanced visual appeal with commercial practicality to ensure a strong return on investment.
What were the results?
- The flagship Gelato store launched in Viru Keskus to strong customer response
- The unique design set the tone for planned expansion across Estonia
- Reval Gelato quickly established a distinctive, premium identity in a competitive market
”The new Gelato concept is already seen as something very different, refreshing and now.
Reval Café
