A Gift That Stands Apart
Temple Spa - UK
What success did we aim to create?
We aimed to deliver a premium, visually striking gift box design collection for Temple Spa’s Christmas retail range. The objective was to create a cohesive, high-impact packaging solution that would reflect the brand’s luxury positioning, boost customer engagement, and drive seasonal sales across retail, spa, and travel retail environments.
How did we create the success?
As a specialist design agency, we crafted a packaging strategy that drew on cultural richness and brand alignment.
Key elements included:
- Inspiration from Mediterranean spa rituals, particularly the sensory journey of Turkish and Moroccan hammams
- Textural storytelling, using lattice motifs and layered graphics that reference traditional textile designs
- Segmented but unified visual language across five gift categories: Home, Relaxing, Energising, Body, and Glam
- Premium finish and structure, designed to resonate with luxury shoppers in high-end retail locations like Harrods and Selfridges
- Strong shelf presence, ensuring each box could stand out individually while working together as a compelling product family
The outcome was a brand experience that visually expressed indulgence, care, and collectability.
What were the results?
- The gift range achieved standout presence in competitive luxury retail spaces
- Visual merchandising impact improved, making display and purchase decisions easier
- Customers responded positively to the collection-style packaging, seeing it as desirable and gift-worthy
- The seasonal collection reinforced brand loyalty while attracting new buyers
