Designing a Home Retail Revolution
Konzept Haus Interiors - Germany
What success did we aim to create?
GARANT Group commissioned us to create a distinctive retail concept for Konzept Haus Interiors—a new furniture brand aimed at delivering curated design collections for smart, urban living. The goal was to develop a compelling in-store experience that blended physical retail, digital convenience, and personalised service to attract modern consumers and empower franchise expansion across international markets.
How did we create the success?
As a leading retail design agency, we built the Konzept Haus brand experience around a simple question: why would a customer choose this store over any other or online? Our answer was rooted in customer-first thinking and immersive retail design:
- “Try on your furniture”: Inspired by luxury fashion and automotive showrooms, we designed the store around experiential zones where customers could interact with fully styled rooms—six themed ‘houses’ that allowed them to explore curated looks.
- “Create your collection”: The layout encouraged exploration over prescription. Customers journeyed through different design styles, forming their own interior combinations without rigid paths.
- “Discover a home that reflects you”: Floor-to-ceiling mirrors enveloped customers in their imagined spaces, increasing emotional engagement and visualising possibilities.
- “Meet your personal design stylist”: At the core of the store sat a transparent design studio, where customers collaborated with consultants to tailor their selections—connecting people, products, and service.
- “Tailor furniture to you”: Every detail of the store environment empowered customers to customise collections beyond off-the-shelf solutions. Consultations could even continue into the customer’s own home, blurring the line between retail and real life.
What were the results?
Konzept Haus Interiors launched in April 2021 with a fully operational concept store that now serves as a showcase for potential franchise partners. The model has positioned the brand for scalable international growth, delivering a new retail experience that merges physical, digital, and personalised service. Early engagement has been strong, with additional store openings planned.
