One Hungary (4iG)

• Scalable Store Framework: Designed store formats (40–210 sqm) with a consistent brand experience across sizes.
• Six-Zone Layout Model: Each store was planned using a six-component zoning strategy that balanced service, communication, and product areas.
• Customer-Centric Journey: Routing was optimised to guide guests from immediate service through to in-depth support without barriers.
• Distinct Visual Identity: Facade and signage systems used high-impact teal bands, cropped logos, and flexible sign formats to ensure brand visibility across diverse architectural environments.
• Material & Lighting Strategy: Honest, tactile finishes and layered lighting (track, circular, and spiral) enhanced the ambiance and guided customer flow.
• Retail Fixtures: Flexible canvases, modular service furniture, and clear brand messaging elevated the store’s role as a sales and service tool.

This unified retail marketing strategy was applied to over 20 locations across Hungary, including Budapest, Debrecen, Szeged, Gyor, and Pecs.

• Consistent brand experience delivered across 22 stores, increasing both recognition and trust.
• Customer engagement surged, thanks to intuitive layouts and informative touchpoints.
• Significant uplift in footfall noted in flagship locations such as Westend and Gyor Arkad.
• Sales performance improved, with enhanced in-store navigation and dedicated service zones driving upsell opportunities.