Branding a New Era in Investment

Unimo - Global

What success did we aim to create?

We were appointed to create a brand identity for Unimo, a disruptive new platform offering private investment and philanthropic opportunities. The goal was to craft a brand that would reflect Unimo’s mission to reshape global investing—combining dynamic innovation with the credibility and trust expected in the financial services industry.

How did we create the success?

As a retail design agency with strategic branding expertise, we approached the challenge through the theme of balance. Our solution included:

Brand Positioning: We balanced tradition with progress, and global scale with human focus—essential for a financial brand built on impact and trust.
Naming Strategy: The name “Unimo” was inspired by Unico Mondo (One World), symbolising a unified global vision.
Logo Design: The icon features three equal parts representing investor, company, and broker, converging at the centre—where Unimo facilitates connection and opportunity.
Visual Language: The palette of orange and blue was chosen to represent innovation grounded in stability, evoking a sense of renewal and global relevance.
Application: The new identity was consistently applied across all brand touchpoints, including the website, digital assets, and investor communications.

What were the results?

The rebrand positioned Unimo as a fresh yet authoritative player in global investment. It has been described by the CEO as “spot on… fresh, bold, professional” and is now embedded across every customer and investor touchpoint. The new brand enables Unimo to speak credibly to both innovation-driven investors and traditional stakeholders.