Retail Made Personal
Pomax - Belgium
What success did we aim to create?
Pomax, a leading Belgian home interiors brand, partnered with us to develop its first retail concept store in Knokke Heist. The goal was to transform the business from a successful wholesale operation into a commercially viable, customer-focused retail brand by creating a fully immersive, lifestyle-inspired shopping environment that reflects the warmth and quality of the Pomax product offering.
How did we create the success?
As a retail design agency, we built the House of Pomax concept to mimic the natural flow of a home and provide a seamless retail brand experience.
Key strategies included:
- Home-Like Store Layout: Ground floor featured living and dining categories, while bedrooms and bathrooms were positioned upstairs to guide a natural customer journey.
- Visual Merchandising Strategy: We developed display standards built on symmetry, colour blocking, and category zoning to highlight the 3,000+ product catalogue.
- Custom Fixtures: New retail furniture was designed to support both aesthetic goals and operational efficiency.
- Clarity and Navigation: Layouts were intuitive and customer-friendly, supporting relaxed exploration while maximising conversion.
What were the results?
The Knokke Heist store exceeded expectations on opening weekend, delivering record-breaking Sunday sales and setting a new benchmark for Pomax store performance. The concept successfully established a scalable retail model for future expansion and has enhanced customer engagement through clearly defined store design outcomes.
”Sunday was the absolute best day with figures not seen in any store since the January sale. Thanks again to all who made this happen!
Anne Marie Clerckx, Head of MarketingPomax
