A New Era for Beckworth Emporium
Beckworth Emporium - UK
What success did we aim to create?
Beckworth Emporium partnered with us to elevate its retail brand experience, drive increased footfall, and position itself as a premier garden, retail, and dining destination. The goal was to boost customer loyalty, strengthen brand consistency across all channels, and improve seasonal store design outcomes with a focus on measurable business growth.
How did we create the success?
As a strategic retail design agency, we took a holistic approach to Beckworth Emporium’s brand transformation. Key actions included:
- Complete Site Redesign: We refurbished the physical retail environment and introduced a new restaurant concept to elevate the customer journey.
- Brand Identity Refresh: A rebranding initiative aligned all touchpoints—from store to digital platforms—for a consistent, compelling brand experience.
- Integrated Retail Marketing Strategy: A year-round marketing calendar was developed, strategically anchored by high-impact campaigns such as the Outdoor Living launch and a Christmas marquee experience.
- Digital Brand Expansion: We strengthened Beckworth’s online presence, including social media profiling, to drive engagement beyond the physical store.
- Ongoing Collaboration: We remain closely involved in seasonal planning and event design, ensuring continuous innovation and alignment with commercial goals.
What were the results?
- Over 35% increase in customer engagement across digital platforms
- Record-breaking sales, achieving the most successful year in the company’s history
- Dramatic rise in footfall, especially during flagship campaigns and seasonal events
- Stronger brand loyalty and seamless cross-channel brand experience
”I am immensely proud of what we have achieved. With your support and challenge, we have taken the capacity of the business up to another level.
David Brown, OwnerBeckworth Emporium
