Designing the Future of Everyday Retail
Public - Greece & Cyprus
What success did we aim to create?
We set out to help Public reposition itself from a leading tech and culture retailer into a one-stop destination for every part of its customers’ lives. Our goal was to create a scalable store design concept that seamlessly integrated home appliances into the Public brand, improved customer experience, and supported increased footfall and sales across its expanded store footprint.
How did we create the success?
As a strategic retail design agency, we developed a unified retail brand transformation for Public, focused on real-life customer behaviour and future-proof flexibility.
Our approach included:
- Creating a modular concept for rollout across varying store sizes
- Mapping a three-world store layout around Tech, Culture, and Home to mirror customer lifestyles
- Designing customer-first journeys with intuitive routing and strategic adjacencies that drive cross-selling
- Embedding service into experience, with individual help desks and a unified checkout zone
- Delivering high-impact visual merchandising to express the expanded product offer without losing brand clarity
We aligned spatial planning and retail marketing strategy to give every customer a reason to explore and return.
What were the results?
- Public’s new concept stores in Athens and Gerakas received top ratings in customer satisfaction and in-store experience
- Customer engagement increased, with improved dwell time and cross-category purchases
- The new design enabled seamless rollout across the Greece and Cyprus store network
”You have been pivotal in helping us plan the transformation process and create the optimal concept store. Thank you for supporting us in pushing forward the frontiers of consumer electronics retail design.
Nikolaos Panagiotou, Head of Trade MarketingPublic
