Urban Living, Redefined
Konzept Haus Interiors
What success did we aim to create?
Konzept Haus Interiors approached us to launch its first-ever physical store in Munich. The objective was to develop a pioneering retail brand transformation that seamlessly integrated curated design, immersive brand experience, and a personalised service model. The challenge was to position Konzept Haus as a modern, high-quality brand rooted in German design, while creating a store that bridged physical retail with the ease of online shopping.
How did we create the success?
As an experienced retail design agency, we developed a two-storey showroom that captured Konzept Haus’s brand values and vision for the future of furniture retail.
We delivered:
- A customer-centric showroom based on the idea of “try on your furniture”, using large mirrors to create relatable home settings
- Integrated room sets showcasing curated collections tailored to urban and smart living
- A dedicated accessory wall and integrated displays to support cross-selling
- An in-store consultation zone offering personalised interior design advice with material samples for full customisation
- A design format that supports both private and B2B customers, blending physical and digital retail journeys
This strategy focused on store design outcomes that maximise engagement and simplify decision-making for customers.
What were the results?
The Munich flagship on Sendlinger Strasse successfully launched a fresh, intuitive retail model for furniture shopping.
- Increased footfall driven by an engaging, lifestyle-led showroom concept
- Enhanced customer engagement through immersive room sets and personal consultation services
- Strong differentiation in a competitive market with a hybrid model that blends online convenience and in-store experience
