From 1st Draft Sketch to Open Store,
all in 10 Weeks
Shanghai Flagship, China
HARMAN International is a leading global provider of premium audio and infotainment solutions.
With the new flagship store location in Shangai, China, the brief was to create Harman ‘umbrella’ concept that is capable of fitting multiple a/v brands offer. The intention was to offer the consumer the very best retail experience regardless of location and the store size whilst reinforcing the Harman corporate identity and brand values.
Harman’s distinctive harman kardon®, JBL®, AKG®, Mark Levinson® and Infinity® brands are showcased in dedicated, individually designed areas serving to promote individual brands while bringing HARMAN together as a whole. Interaction is paramount: interactive multimedia areas and a dedicated home theatre enhance the cutting-edge environment. Individual structures encapsulate the customer, while the introduction of KVB Design’s unique and beautifully designed fixtures set a new standard for product showcasing.
We designed and implemented the Harman first flagship store in Shanghai, China, from 1st draft sketch to open store, all in 10 weeks.
“Truly amazing. It is the audio experience we were hoping for, the team nailed the experience in the design, merchandising and schedule. Thanks to everyone who helped make our vision become a reality. We have planted a flag in our most critical emerging market for growth to demonstrate that we are here, we can now drive sales through creative new merchandising audio concepts to create experiences you can’t get through mass merchandising’.
David Slump, President of the Consumer Audio Division