Archimedia is the Middle East’s leading residential systems integration company, with operations in the UAE, Egypt and Morocco. Specialising in high-end audio-visual and automation solutions, and offering a portfolio of many of the world’s foremost audio, video and automation brands.
KVB Design have been central to Archimedia’s retail development since their initial 2008 project in Dubai and the subsequent creation of a retail concept to support Archimedia’s ambitious expansion plans. Subsequent showrooms have since opened in Riyadh, Beirut and Dubai.
The design brief for the Casablanca showroom was to create an environment embracing an unparalleled level of luxury.
The ground floor features four presentation zones, which display multiple systems in an environment that reflects a customer’s living space. Technology such as automated lighting and drapes control, drop down cinema screens, ‘hidden’ TV screens and high-performance audio systems are all presented and controlled in a highly intuitive manner via a single control panel.
The centre of the ground floor is occupied by a consultation area where clients are guided through the process and options of a home installation.
A sweeping staircase leads to the first floor theatre, a dedicated area when the ultimate in home entertainment systems can be demonstrated.
Throughout the showroom materials have been carefully chosen to create a luxurious look and feel but also create and effective acoustic environment. Highly quality, polished ceramic floors were chosen to add a further dimension to the showroom. Exclusive white leather panels were designed to ensure the audio systems performed to the highest degree.
Subsequent showrooms have since opened in Riyadh, Beirut and Dubai.
“KVB Design met the challenge of giving us a selling tool that is the first of it’s kind in Morocco. The audio-video industry has for many years been challenged by ways to present increasingly sophisticated technology in a manner which is not only understood by the customer but also relevant to their lifestyle. Many customers arrive expecting to see high-end systems but by the time they leave they understand the full product offer and how it could be integrated into their home. You can truly call Archimedia Casablanca an Experience Centre.”
Mr. Ali Boukili
Owner of Archimedia Casablanca