IMPROVING BECKWORTH BRAND PERCEPTION 

The Food-hall offer at Beckworth Emporium, is focused on providing customers with something unique. The new Food-hall design concept, being targeted on introducing new brand experiences, is making the area an integral part of Beckworth customer journey.

The new food-hall layout, display fixtures, product and adjacencies were all supported by a new food hall signage and branding concept. With new check out fixtures, dedicated trolley areas, tongue and groove wall panelling and colour scheme to compliment. 

BECKWORTH IN THE BOX

Creating a new tone of voice, applied across food-hall and other areas, with descriptive signage highlighting ‘Fresh & Chilled’, ‘Fruit & Veg’ and the ‘Bottle Shop’. The introduction of handmade chocolates in ‘The Chocolate Box’ and variety cakes in ‘Cake & Bake’ counters all such messaging that adds the final touch of exclusivity to this inspirational retail location.

New branded packaging ‘Beckworth in the box’ adds the final touch of exclusivity in this inspiring retail location.

QUOTE

“Keeping the Food-hall with a market feel, but giving it a face-lift in a cost-effective way, along with new branding, has improved the perception of the Beckworth business.”

David Brown,
Owner of Beckworth Emporium