Following the acquisition by 4iG, One Albania needed to unify and rebrand over 150 stores across Albania—transforming a respected, professional retail image into one that felt warm, approachable, and grounded. The objective was to deliver a full-scale retail brand transformation that retained store functionality while redefining the brand experience in line with a new identity, without disrupting operations or requiring extensive reinvestment.
Retail Rebrand with Real Impact
One Albania
How did we create the success?
As a leading retail design agency, we approached this transformation with a balance of strategy and pragmatism.
We delivered a store design outcome that:
- Retained core store layouts and infrastructure to minimise cost and disruption
- Introduced a new colour palette, transitioning from corporate blue to softer purples and warm neutrals to create a more relaxed, human experience
- Adjusted the digitally-designed brand logo for real-world retail application by reproportioning the wordmark for increased legibility
- Transformed store façades into marketing billboards, leveraging high-footfall proximity sites to drive brand visibility
- Reimagined our proven split-store concept with refined signage, graphics, lighting, and fixtures for a fresh, high-impact customer journey
- Seamlessly integrated ALBtelecom’s landline, internet, and TV services into One’s existing offer
This was not a superficial rebrand—it was a strategic overhaul grounded in real consumer behaviour and retail performance goals.
What were the results?
By autumn 2022, over 150 stores had been rebranded and refitted with the new brand identity.
- A unified, modern customer experience across Albania
- Increased brand awareness through bold façades and consistent in-store messaging
- Enhanced customer engagement driven by approachable store environments
- Strong ROI from cost-efficient refit strategy using retained fixtures and infrastructure
”KVB brings great ideas to the table. Their strategic thinking and creativity made all the difference—highly recommended.
Arta Mahila, Head of Marketing CommunicationsOne Albania
