Global Brand Alignment Through Design
Chubb - UK & International
What success did we aim to create?
Chubb required a complete retail brand transformation following its acquisition of ACE Ltd. The goal was to unify the global office network under a single, modern visual identity through consistent signage and branded environments, supporting stronger brand experience and professional perception at every customer touchpoint.
How did we create the success?
As a specialist retail design agency, we developed a scalable and flexible signage and graphics system adaptable to Chubb’s diverse property portfolio across multiple countries.
Our strategic design approach included:
- In-depth analysis of global office types to ensure universal applicability
- A modular store design outcome adaptable to both new and legacy buildings
- Design alignment with Chubb’s refreshed visual identity, using its logo and colour palette
- Development of signage for façades, directional needs and interior branding
- Creation of retail marketing strategy assets for reception and meeting rooms
- Full implementation documentation and design guidelines for a seamless global rollout
The initial scheme was piloted at Chubb’s London head office before being deployed worldwide.
What were the results?
We delivered a powerful and consistent global brand presence across all Chubb office locations. The project improved wayfinding, elevated the brand experience, and supported the repositioning of Chubb post-merger. With high implementation efficiency, the solution helped standardise Chubb’s visual identity across 50+ countries, reinforcing its position as a market leader.
