A Mediterranean Story in Every Box
Temple Spa - UK
What success did we aim to create?
We were briefed to create a premium, emotionally resonant packaging concept for Temple Spa’s 2017 Christmas collection. The goal was to design a gift range that would not only reflect the brand’s Mediterranean heritage and luxury positioning, but also drive strong seasonal sales across retail, spa, and hospitality channels.
How did we create the success?
As a specialist design agency, we approached this project with a strategic blend of storytelling and brand immersion.
Key creative steps included:
- Drawing inspiration from Mediterranean landscapes, capturing the richness of dawn light, coastal hues, and botanical elements
- Using hand-drawn illustrations of native ingredients paired with a sophisticated aged palette and tactile design details
- Incorporating gold foil accents to elevate perceived value and create a sense of indulgence
- Creating a unified design language through three core patterns and rich colour pairings across the collection
- Ensuring collectability and shelf impact, with each box designed to stand alone while also contributing to a cohesive visual display
Our design married heritage, craftsmanship, and retail marketing strategy to boost desirability and sales.
What were the results?
- The Christmas 2017 collection completely sold out by early December
- The design was praised for its uniqueness, visual richness, and premium finish
- Merchandising teams reported improved visibility and shelf standout
- Customer response was overwhelmingly positive, reinforcing brand loyalty
”They look AMAZING, we are delighted with the results. The gold foil adds another dimension to the design and has created something really unique.
Camille Soldano, Head of ProductTemple Spa
