We were engaged to deliver a forward-thinking retail brand transformation for One Albania. The goal was to shift public perception from a traditional mobile provider to a progressive digital lifestyle brand. This space needed to embody innovation, enhance customer service delivery, and offer a multi-purpose destination that connected retail, education, and community engagement in a single, dynamic environment.
Shaping the Future of Telecom Retail
One Albania
How did we create the success?
As an experienced retail design agency, we developed a strategic store format for the One Connect Hub in Tirana, Albania, that redefined the brand experience across two floors.
Key elements of our approach included:
- A customer-first layout on the ground floor, designed around three clearly defined service zones to ensure speed, clarity and personalisation
- Integration of broadband and mobile services to reinforce One’s position as a complete network provider
- Modern retail design that prioritised open communication and lifestyle-led tech discovery
- An upper floor dedicated to community engagement with flexible space for events, workshops, and technology education
- A fully equipped podcast room to host One Voice, supporting brand storytelling and public outreach
This design delivered a bold, multifunctional space that seamlessly merged retail, service, and innovation.
What were the results?
The One Connect Hub became a national benchmark for modern telecom retail.
- Increased footfall driven by multifunctional space and community events
- Elevated customer engagement through clear service zoning and interactive spaces
- Reinforced brand relevance by connecting lifestyle, learning, and technology
- Successfully repositioned One as a forward-thinking leader in Albanian telecom
