Smart Display,
Smarter Sales
Logitech - International
What success did we aim to create?
Our objective was to introduce a new point-of-sale display system to support the launch of two new Logitech products: a hands-free driving aid and an interior home security camera. We set out to create a flexible, modular solution that could work across global retail environments, build brand recognition, and clearly communicate product benefits at the point of sale.
How did we create the success?
We developed a bold, modular fixture concept tailored to both products, combining strategic thinking with practical design suited to international retail needs:
- Flexible layout: Horizontal and vertical panels were created to suit a range of store formats and shopper journeys.
- Clear messaging: Simple headline copy and benefit-led descriptions supported Logitech’s wider retail strategy.
- Brand consistency: Strong use of the Logi identity ensured easy recognition across every display.
- Refined design: We developed multiple options with a focus on clean, uncluttered presentation that put the product front and centre.
- Scalable system: The design was built for consistent, straightforward rollout across global retail partners.
By combining clear communication with adaptable design, we delivered a display system that worked both aesthetically and practically.
What were the results?
The new POS system rolled out successfully across global markets. It strengthened Logitech’s in-store presence, improved product visibility, and helped both products stand out in a competitive retail category. This project shows how effective retail design can support product launches and deliver consistent results at scale.
