Creating a Festive Retail Experience
Beckworth Emporium - UK
What success did we aim to create?
Beckworth Emporium challenged us to deliver a seasonal retail brand transformation that would strengthen emotional connections with customers, increase festive footfall, and create a memorable in-store brand experience—while maintaining seamless operational continuity during a full Christmas store transition.
How did we create the success?
As a trusted retail design agency, we crafted and implemented a comprehensive Christmas campaign titled Christmas with Beckworth. Our strategic design approach included:
- Thematic Concept Development: A warm, welcoming and recognisably festive theme was built around the word CHRISTMAS, linking experiences across the Glasshouse Restaurant, the Foodhall and the Christmas Tree Market.
- Visual Identity and Brand Continuity: We designed graphical illustrations using the Beckworth brand pattern to ensure consistency, overlaid on rich seasonal colours and festive messaging.
- Store Transformation Messaging: To manage operational disruption, the phrase “It’s beginning to look like…” was introduced across touchpoints to build excitement and shift perception from disruption to anticipation.
- Multichannel Execution: The campaign extended across online content, social media, menus, signage and printed collateral, ensuring full customer immersion.
- Interior Enhancements: Seasonal decor such as fairy-light balls and oversized wreaths complemented the existing restaurant interiors to enhance the Christmas brand experience.
What were the results?
The campaign successfully deepened customer engagement and strengthened Beckworth’s position as a go-to Christmas destination. The transformation inspired high customer sentiment and extended dwell time across dining and retail zones. Feedback highlighted increased customer anticipation and enthusiasm throughout the campaign period.
”Another successful campaign that helped us truly connect with our customers.
David Brown, OwnerBeckworth Emporium
