Blueprint for Global
Retail Success
Bang & Olufsen - International
What success did we aim to create?
We set out to transform Bang & Olufsen by creating a recognisable, sizeable international retail distribution footprint. Our goal was to strengthen their global identity, enhance in-store customer journeys, and deliver measurable increases in sales and engagement, all while supporting their marketing teams with effective in-store communication strategies.
How did we create the success?
Bang & Olufsen faced inconsistencies in store design due to working with multiple architects across different countries. We spearheaded a totally new design concept whilst also uniting the existing architectural teams into a coordinated ‘think tank’, establishing a shared design direction.
Our solution was Blueprint, a total store concept adaptable to evolving trends and product launches.
Its key features included:
- Strategic customer routing to maximise product exposure in every square metre
- Immersive storytelling in-store, guiding customers seamlessly from product to product
- Flexible design principles for continuous upgrades without full refurbishments
- Integrated in-store graphics to communicate product benefits and inspire purchase decisions
A standout example was the promotion of (a totally home integrated audio and video system.) We designed a graphic panel showing systems in different “rooms” of a house, enabling dealers to sell multiple units effortlessly without extending their sales pitch.
What were the results?
Blueprint became the brand’s global standard, improving customer flow and ensuring a consistent brand experience across markets. The targeted in-store communications directly boosted sales, with one campaign increasing annual revenue from $400,000 to $2 million.
Working with the exceptional CEO Anders Knutson, we delivered “compulsory” training to every country’s Managing Director, ensuring complete “buy in” to the new design.
