Bekworth Emporium, UK
New engaging Brand Identity
The new Beckworth Emporium brand identity was launched in May 2021, coinciding with the opening of the new ‘The Restaurant in the Glasshouse’.
The new identity reflects the core values of Beckworth Emporium brand, ensuring that the new identity connects every touchpoint of this customer facing business with the brand integrity and DNA.
The new logo and brand palette consists of a spectrum of natural shapes and colours found in food and nature, reflecting Beckworth Emporium’s dining and retail offer. A new brand tone-of-voice focuses on the personal relationship with the customer.
The brand new identity has been applied to all aspects of the business including a retail signage, menus, new website and social media.
Public +home evolving into a case study for Greek retail. Upgraded shopping experience success is reflected in the Group’s financial results, doubling its operating profits in 2022 and increasing sales by 21% in 2023.
One Albania new retail identity is created with the bold design that reflects brand personality – creating strategic advantage through distinct colour. Store network rebranded and rebuilt with a fresh brand identity.
Beckworth Emporium, Northamptonshire’s best-loved garden centre has been acquired by one of the largest garden centre groups in the UK, Blue Diamond. The new owners have reassured customers ….