One Telecommunications, Albania
The store as a billboard
Our cooperation with One Telecommunications has continued from strength to strength. After the new retail and brand launch in September 2020 with new retail concept by us, this new brand has achieved a significant brand awareness and a new customer base.
In cooperation with One we have worked on innovative brand campaigns using ‘the store as a billboard’.
The first major brand campaign #1 Network’ was created to celebrate One Telecommunications certification as the ‘Best In Test’ for network coverage and data by Umlaut, the international benchmarking service. We were tasked with using the store network to communicate and celebrate this achievement. Our approach focused on ‘using the store as a billboard’ to create a bold and impactful message. The campaign has been rolled out to the whole network of 130+ stores throughout Albania.
As a part of 2022 marketing campaign, ONE Telecommunications brings the brand experience to every corner of Albania with a promotional pop-up travel booth. The reflective exterior creates a sense of intrigue…
‘Gift More, Get More’ Christmas campaign has been a huge success and is featuring across retail store fronts, 3D displays, TV advertisements and public spaces across Tirana and the rest of Albania.
It’s beginning to look like Christmas at Beckworth Emporium. With 2021 Christmas Campaign, we created a warm and cosy theme to make the visitors of Beckworth happy, jolly and full of festive feel.