One Telecommunications, Albania
The store as a billboard
Our cooperation with One Telecommunications has continued from strength to strength. After the new retail and brand launch in September 2020 with new retail concept by us, this new brand has achieved a significant brand awareness and a new customer base.
In cooperation with One we have worked on innovative brand campaigns using ‘the store as a billboard’.
The first major brand campaign #1 Network’ was created to celebrate One Telecommunications certification as the ‘Best In Test’ for network coverage and data by Umlaut, the international benchmarking service. We were tasked with using the store network to communicate and celebrate this achievement. Our approach focused on ‘using the store as a billboard’ to create a bold and impactful message. The campaign has been rolled out to the whole network of 130+ stores throughout Albania.
Public +home evolving into a case study for Greek retail. Upgraded shopping experience success is reflected in the Group’s financial results, doubling its operating profits in 2022 and increasing sales by 21% in 2023.
One Albania new retail identity is created with the bold design that reflects brand personality – creating strategic advantage through distinct colour. Store network rebranded and rebuilt with a fresh brand identity.
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