Creating a Fresh Brand Experience
PRFoods - Estonia, Finland, Belgium
What success did we aim to create?
PRFoods approached us to create a standout exhibition booth for Seafood Expo 2019 in Brussels, with the goal of reinforcing its brand identity, communicating freshness and quality, and positioning the business as a premium fish producer with global reach. The space needed to support both B2B engagement and broader brand storytelling, all within the context of a high-profile international event.
How did we create the success?
As an experienced retail design agency, we translated one of PRFoods’ emerging retail concepts into a powerful exhibition environment rooted in strategic storytelling and sensory experience.
Key design elements included:
- Concept Theme: “The Harbour” inspired the entire space, evoking freshness, authenticity, and proximity to the sea.
- Immersive Detailing: Textured flooring and pitched roofing created the impression of stepping onto a dock, reinforcing the idea of freshly landed seafood.
- Brand Atmosphere: Materiality, layout and visual language were chosen to reflect the company’s Estonian roots and connection to nature.
- Event-Specific Impact: The booth was designed to attract attention quickly, support easy navigation, and provide a calm but professional space for business discussions.
What were the results?
The stand received overwhelmingly positive feedback from both visitors and peers at Seafood Expo 2019. It effectively communicated the PRFoods brand experience, reinforcing its identity and connection to Estonia. The immersive concept helped drive engagement and solidify PRFoods’ position in a competitive international market.
