Bringing the Brand to Every Corner of Albania
One Telecommunications - Albania
What success did we aim to create?
We set out to drive a nationwide retail brand transformation for One Telecommunications by embedding a consistent, culturally relevant brand experience across Albania. The goal was to elevate customer engagement, reinforce the “Best in Test” position, and generate increased footfall across all regional retail touchpoints.
How did we create the success?
As a trusted retail design agency partner, we led the creative direction of One’s 2022 marketing campaign, “Your network, the best network.”
Together with One and their local agency Landmark, we delivered a comprehensive, region-specific strategy that aligned retail marketing efforts with customer experience goals.
Key strategic actions included:
- Developing fresh, compelling creative to resonate with Albania’s diverse regions
- Applying the brand across every physical and mobile store to ensure consistency
- Rolling out monthly regional campaigns from Shkodër to Durrës, showcasing real people and local stories
- Enhancing brand presence across all retail environments to strengthen connection and trust
This integrated approach brought the brand closer to communities while reinforcing One’s leadership in network quality.
What were the results?
- Consistent brand application across all retail channels
- Stronger customer connection through localised storytelling
- Increased visibility and footfall across stores nationwide
- Elevated brand experience, aligning with One’s market-leading position
”We appreciate and value you as a part of our success story. Your high-level quality of work and professionalism is indisputable.
Athanasios Paraskevas, CCO Commercial DivisionOne Telecommunications
