Launching a New Market Presence
Neptun - Bosnia
What success did we aim to create?
Neptun appointed us to support the brand’s retail brand transformation as it expanded into Bosnia and Herzegovina. The objective was to launch a flagship store in Sarajevo that would set the standard for future regional openings, attract strong customer engagement from day one, and deliver a seamless brand experience aligned with Neptun’s established identity.
How did we create the success?
As a trusted retail design agency, we worked closely with Neptun to create a store concept tailored to local market expectations while maintaining brand consistency.
Our approach included:
- Localised Design Strategy: Adapting Neptun’s core retail concept for Sarajevo’s consumer preferences and urban retail landscape
- Customer Journey Mapping: Creating clear pathways and zoning to enhance product visibility and support purchase decision-making
- Visual Impact: Strategic use of lighting, bold graphics and layout optimisation to deliver a memorable first impression and encourage increased footfall
- Collaborative Delivery: Working with trusted local partners ensured quality execution and speed to market
The result was a store that balanced familiar brand cues with regional relevance, supporting a confident market entry.
What were the results?
The Sarajevo store opened to overwhelmingly positive feedback and marked a milestone in Neptun’s regional growth. It helped establish a strong customer base from launch, laid the groundwork for future expansion, and reinforced Neptun’s ambition to be close to every consumer.
