Retailing Reimagined in Home Electronics
Euronics - Lativa
What success did we aim to create?
Our objective was to deliver a retail brand transformation that repositioned Euronics, Lativa as a market-leading technology and lifestyle destination. We aimed to create a store design outcome that maximised the available footprint, increased footfall, and turned the space into a high-performing retail environment with measurable sales growth and stronger customer engagement.
How did we create the success?
As a specialist retail design agency, we redefined the home electronics environment using a strategic, customer-first methodology. Key elements included:
We redefined the store strategy by addressing both customer journey and brand experience:
- Optimised circulation: We redesigned the space to lead customers on a full loop, ensuring every category was explored and no square metre went unused.
- Strategic zoning: Product categories such as gaming, computing, kitchen, audio and health were grouped into clear departments, supported by walls and angled layouts to create depth, browsing flow and retail marketing strategy alignment.
- Facade transformation: We introduced a fixed glazed frontage with strong graphic zones, creating visibility and a compelling brand invitation.
- Customer engagement: Key service areas and branded displays were positioned at prime locations to drive dwell time, impulse purchasing and overall basket value.
- Future-proof design: The adaptable Euronics ‘hook’ system was applied to allow flexibility across product ranges and evolving retail needs.
What were the results?
The redesigned Euronics Imanta store delivered increased footfall, improved navigation, and higher product visibility. Customers were encouraged to browse deeper into categories, leading to a measurable uplift in sales and ROI. The new brand experience established Euronics as a destination, not just a retailer, and strengthened its position in the competitive Latvian market.
