Creating Results
Through Retail
Marketing
One Albania
What success did we aim to create?
As specialist retail design experts, our ambition was to help One Albania unlock stronger retail performance and commercial results. Through results-focused design, branding and communications, we aimed to transform every customer and staff touchpoint across stores, digital platforms and campaigns – increasing conversion, cross-sell, engagement, and ultimately strengthening One Albania’s market position.
How did we create the success?
As One Albania’s retained retail design partner, we delivered 36 strategic projects in just 12 months, all centred on results-focused retail performance. We brought a level of specialist thinking which combined creative direction with commercial insight to ensure retail messages were concise and consistent.
Our scope spanned:
- Brand Identity & Messaging – Creating and implementing high-impact visual identity systems for 5G, One TV, and Ultra Fibre.
- Campaign & Communication Strategy – Delivering national-scale campaigns like the Euros 2024 Fan Zone, “Going Beyond” brand messaging, and B2B communication for Mix&Max.
- Retail Environment Transformations – We designed store experiences that not only look great but work hard, from the Piramida flagship to refreshed spaces at TEG and Shkodra, each one built to engage customers and boost performance.
- Events & Experience Design – Designing community-led brand initiatives such as the One Connect Hub and Summer Day Elbasan.
- Digital & Print Communication – Developing storytelling that connects retail, digital and business services, including new launches (eSIM, One Safe, One Mag)
Every project was built around a cohesive retail marketing strategy to deepen brand engagement, deliver consistent customer experiences and drive ROI. Working with Gogel as the local creative agency to deliver the projects.
What were the results?
We strengthened One Albania’s position as a market leader. Across Albania, our work delivered:
- Stronger brand distinction in retail, outperforming competitors on communication quality
- Delivered a more seamless retail-to-digital experience, boosting engagement and frequency of visits
- Embedded sales-focused design thinking across all customer-facing channels
Our collaborative partnership with One Albania continues to prove how retail brand transformation can deliver consistent results at commercial scale.
