ABOUT MERIDIAN AUDIO

Meridian Audio is widely regarded as world leaders in premium audio technology, developing high-end audio solutions for both residential and automotive applications. 

THE BRIEF

As Meridian’s sole retail design agency, we continued the design of Meridian individual stores to assist in expansion of their global distribution. Several new stores were opening in India that required adaptation of the retail concept into the new retail locations.

OUR APPROACH

Adhering to Meridian concept core elements, such as The Gallery, Concierge  Reception, ‘Crown Jewels’ and Meridian Experience,  new stores were laid out to showcase the Meridian premium product ranges.

Our task was to create a layout of retail fixtures, product displays and Sound Demonstration Rooms to best showcase hi-end home entertainment solutions whilst harmonising with and making the most of individual retail locations. 

It was of vital commercial importance that customer sight lines were created which lead to strong visual ‘hot spots’, points of interest, such as exciting live product, displays, communication or bold architectural statements. 

Structures, both ‘open and closed’ create sufficient intimacy but also to allow the eye to penetrate through the store from any position and all angles.

The room set elements were deliberately positioned to create customer routing which leads the visitor in a natural way round the whole retail zone, exposing them to the total product range.

THE RESULT

We created an exclusive ‘invitation only’ experience in which architects, designers and their clients can enjoy top quality audio-visual systems in an environment which reflects the luxury and excellence of Meridian products.

New Meridian stores were opened in Delhi, Hyderabad, Bangalore and Chandigarah, India.

WHAT WE DID

Concept design, layout, fixtures, lighting and graphics.